Tag ~brand management

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How to hire and structure a growth team

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5 questions startups should consider before making their first marketing hire

Endgame grabs another cash infusion as productled growth momentum builds

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Develop a buyers guide to educate your startups sales team and customers

Ecommerce aggregator Merama gets its horn after just 12 months in business

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Use creative automation software to amp up your brands lowerfunnel assets

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When should your B2C startup enter a new market

Collect and leverage zeroparty data to personalize marketing and drive growth

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Australian growth marketing agency Ammo helps startups calibrate their efforts

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6 steps to reduce churn for high volume subscription companies

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One CMOs honest take on the modern chief marketing role

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Is your products AI annoying people

Brand is more than meets the eye

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What I learned the hard way from naming 30 startups

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Verified Expert Brand Designer: Studio Rodrigo

Consumers and data are driving changes in the insurance sector: Where are we headed

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From startups to Starbucks: The embedded API opportunity

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Helping banks refine sales pitches and customer service Minneapolisbased Total Expert raises 52 million

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The productled growth playbook

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How to improve retention growth marketings golden metric

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Upscribe raising 4M wants to drive subscriptionfirst DTC brand growth

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6 steps to reduce churn for highvolume subscription companies

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Carve out a place for your brand with a positioning statement

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

Customer experience startup Clootrack raises 4M helps brands see through their customers eyes

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Even startups on tight budgets can maximize their marketing impact

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Tackling touchpoints on your customers path to purchase

During a downturn sales teams should think like product managers

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American Airlines starts trialing Google Nest Hubs as translators in its lounges

Slowdown or not Chinas luxury goods still seeing highend growth

GetYourGuide widens its horizons will expand its Originals short tours into day trips and more

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Experts Weekly: Microsegmentation PMF experiments and personalized shopping

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No code tool maker Heyflow nabs 6M to fix your customer conversions

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Customer feedback is a development opportunity

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Romanian marketing expert Robert Katai explains how to get the most out of your content

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How ecommerce brands can outlast this market downturn

Apolloio taps 32M to make the process of B2B sales more intelligent

Leanplum acquired by Clevertap as retention marketing platforms consolidate

Whats driving the global surge in retail media spending

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Will the 2020s be online advertisings holistic decade

2 exercises that will bring your brand persona to life

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Tracksuit raises 5M to make brand tracking more accessible

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Brands that hyperpersonalize will win the next decade

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How to acquire customer research that shapes your gotomarket strategy

Ometria raises 40M C round to automate CRM for retailers

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Smart growth tactics can put accountbased marketing within reach for startups and SMBs

EnquireLabs aims to pull back the curtain on consumer behavior

When to ditch that nightmare customer before they kill your startup

Led by exAmazonians Acquco raises 160M to buy and scale ecommerce businesses

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Heirlume raises 138M to remove the barriers of trademark registration for small businesses