Tag ~brand management

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Develop a buyers guide to educate your startups sales team and customers

Experts Weekly: Microsegmentation PMF experiments and personalized shopping

Whats driving the global surge in retail media spending

EnquireLabs aims to pull back the curtain on consumer behavior

Collect and leverage zeroparty data to personalize marketing and drive growth

How to acquire customer research that shapes your gotomarket strategy

Create target customer personas to develop successful growth strategies

Leanplum acquired by Clevertap as retention marketing platforms consolidate

Use creative automation software to amp up your brands lowerfunnel assets

6 steps to reduce churn for highvolume subscription companies

No code tool maker Heyflow nabs 6M to fix your customer conversions

6 steps to reduce churn for high volume subscription companies

Led by exAmazonians Acquco raises 160M to buy and scale ecommerce businesses

Will the 2020s be online advertisings holistic decade

Ecommerce aggregator Merama gets its horn after just 12 months in business

Romanian marketing expert Robert Katai explains how to get the most out of your content

What does the future look like for ecommerce aggregators

Customer feedback is a development opportunity

Endgame grabs another cash infusion as productled growth momentum builds

How ecommerce brands can outlast this market downturn

Consumers and data are driving changes in the insurance sector: Where are we headed

Heirlume raises 138M to remove the barriers of trademark registration for small businesses

To fully embrace productled growth build a strong product ops team

Brand is more than meets the eye

Tracksuit raises 5M to make brand tracking more accessible

Verified Expert Brand Designer: Studio Rodrigo

2 exercises that will bring your brand persona to life

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

GetYourGuide widens its horizons will expand its Originals short tours into day trips and more

The productled growth playbook

Brands that hyperpersonalize will win the next decade

What I learned the hard way from naming 30 startups

Is your products AI annoying people

Apolloio taps 32M to make the process of B2B sales more intelligent

Slowdown or not Chinas luxury goods still seeing highend growth

Carve out a place for your brand with a positioning statement

One CMOs honest take on the modern chief marketing role

4 proven approaches to CX strategy that make customers feel loved

Ometria raises 40M C round to automate CRM for retailers

Helping banks refine sales pitches and customer service Minneapolisbased Total Expert raises 52 million

Tackling touchpoints on your customers path to purchase

5 questions startups should consider before making their first marketing hire

When should your B2C startup enter a new market

How to hire and structure a growth team

Videos lead brand creative growth with 3x increase since 2017

During a downturn sales teams should think like product managers

Andreessen Horowitz funds Vitallys 9M round for customer experience software

Customer experience startup Clootrack raises 4M helps brands see through their customers eyes

From startups to Starbucks: The embedded API opportunity

American Airlines starts trialing Google Nest Hubs as translators in its lounges