Tag ~brand management

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How to improve retention growth marketings golden metric

Endgame grabs another cash infusion as productled growth momentum builds

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Heirlume raises 138M to remove the barriers of trademark registration for small businesses

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6 steps to reduce churn for high volume subscription companies

Brand is more than meets the eye

EnquireLabs aims to pull back the curtain on consumer behavior

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How to acquire customer research that shapes your gotomarket strategy

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One CMOs honest take on the modern chief marketing role

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Romanian marketing expert Robert Katai explains how to get the most out of your content

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Verified Expert Brand Designer: Studio Rodrigo

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Brands that hyperpersonalize will win the next decade

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Create target customer personas to develop successful growth strategies

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What I learned the hard way from naming 30 startups

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Will the 2020s be online advertisings holistic decade

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6 steps to reduce churn for highvolume subscription companies

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To fully embrace productled growth build a strong product ops team

Whats driving the global surge in retail media spending

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Tracksuit raises 5M to make brand tracking more accessible

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How to hire and structure a growth team

Leanplum acquired by Clevertap as retention marketing platforms consolidate

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Carve out a place for your brand with a positioning statement

Ecommerce aggregator Merama gets its horn after just 12 months in business

Consumers and data are driving changes in the insurance sector: Where are we headed

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Even startups on tight budgets can maximize their marketing impact

Apolloio taps 32M to make the process of B2B sales more intelligent

During a downturn sales teams should think like product managers

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Videos lead brand creative growth with 3x increase since 2017

When to ditch that nightmare customer before they kill your startup

Led by exAmazonians Acquco raises 160M to buy and scale ecommerce businesses

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Tackling touchpoints on your customers path to purchase

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Smart growth tactics can put accountbased marketing within reach for startups and SMBs

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Customer feedback is a development opportunity

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Helping banks refine sales pitches and customer service Minneapolisbased Total Expert raises 52 million

Collect and leverage zeroparty data to personalize marketing and drive growth

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From startups to Starbucks: The embedded API opportunity

GetYourGuide widens its horizons will expand its Originals short tours into day trips and more

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How ecommerce brands can outlast this market downturn

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5 questions startups should consider before making their first marketing hire

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Experts Weekly: Microsegmentation PMF experiments and personalized shopping

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Is your products AI annoying people

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

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Develop a buyers guide to educate your startups sales team and customers

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Australian growth marketing agency Ammo helps startups calibrate their efforts

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American Airlines starts trialing Google Nest Hubs as translators in its lounges

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No code tool maker Heyflow nabs 6M to fix your customer conversions

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4 proven approaches to CX strategy that make customers feel loved

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Upscribe raising 4M wants to drive subscriptionfirst DTC brand growth

Ometria raises 40M C round to automate CRM for retailers

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What does the future look like for ecommerce aggregators

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When should your B2C startup enter a new market