Tag ~brand management

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6 steps to reduce churn for high volume subscription companies

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Upscribe raising 4M wants to drive subscriptionfirst DTC brand growth

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Tackling touchpoints on your customers path to purchase

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When should your B2C startup enter a new market

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Andreessen Horowitz funds Vitallys 9M round for customer experience software

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The productled growth playbook

Customer experience startup Clootrack raises 4M helps brands see through their customers eyes

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Tracksuit raises 5M to make brand tracking more accessible

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Helping banks refine sales pitches and customer service Minneapolisbased Total Expert raises 52 million

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How to acquire customer research that shapes your gotomarket strategy

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Develop a buyers guide to educate your startups sales team and customers

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Verified Expert Brand Designer: Studio Rodrigo

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Heirlume raises 138M to remove the barriers of trademark registration for small businesses

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One CMOs honest take on the modern chief marketing role

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Create target customer personas to develop successful growth strategies

Consumers and data are driving changes in the insurance sector: Where are we headed

During a downturn sales teams should think like product managers

Ometria raises 40M C round to automate CRM for retailers

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How to hire and structure a growth team

Ecommerce aggregator Merama gets its horn after just 12 months in business

GetYourGuide widens its horizons will expand its Originals short tours into day trips and more

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Brands that hyperpersonalize will win the next decade

Collect and leverage zeroparty data to personalize marketing and drive growth

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Smart growth tactics can put accountbased marketing within reach for startups and SMBs

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Videos lead brand creative growth with 3x increase since 2017

EnquireLabs aims to pull back the curtain on consumer behavior

Brand is more than meets the eye

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What does the future look like for ecommerce aggregators

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Will the 2020s be online advertisings holistic decade

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Even startups on tight budgets can maximize their marketing impact

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From startups to Starbucks: The embedded API opportunity

Slowdown or not Chinas luxury goods still seeing highend growth

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Australian growth marketing agency Ammo helps startups calibrate their efforts

Leanplum acquired by Clevertap as retention marketing platforms consolidate

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How to improve retention growth marketings golden metric

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Customer feedback is a development opportunity

When to ditch that nightmare customer before they kill your startup

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4 proven approaches to CX strategy that make customers feel loved

Apolloio taps 32M to make the process of B2B sales more intelligent

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5 questions startups should consider before making their first marketing hire

Endgame grabs another cash infusion as productled growth momentum builds

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Experts Weekly: Microsegmentation PMF experiments and personalized shopping

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Use creative automation software to amp up your brands lowerfunnel assets

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American Airlines starts trialing Google Nest Hubs as translators in its lounges

Whats driving the global surge in retail media spending

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Romanian marketing expert Robert Katai explains how to get the most out of your content

2 exercises that will bring your brand persona to life

techcrunch permalink column media saas startups brand management churn customer acquisition customer relationship management customer retention customer success growth marketing growth strategies scaling

6 steps to reduce churn for highvolume subscription companies

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What I learned the hard way from naming 30 startups

Led by exAmazonians Acquco raises 160M to buy and scale ecommerce businesses