Tag ~brand management

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Led by exAmazonians Acquco raises 160M to buy and scale ecommerce businesses

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

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Smart growth tactics can put accountbased marketing within reach for startups and SMBs

Collect and leverage zeroparty data to personalize marketing and drive growth

Brand is more than meets the eye

Apolloio taps 32M to make the process of B2B sales more intelligent

Leanplum acquired by Clevertap as retention marketing platforms consolidate

Slowdown or not Chinas luxury goods still seeing highend growth

GetYourGuide widens its horizons will expand its Originals short tours into day trips and more

Endgame grabs another cash infusion as productled growth momentum builds

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4 proven approaches to CX strategy that make customers feel loved

Whats driving the global surge in retail media spending

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Videos lead brand creative growth with 3x increase since 2017

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Helping banks refine sales pitches and customer service Minneapolisbased Total Expert raises 52 million

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One CMOs honest take on the modern chief marketing role

2 exercises that will bring your brand persona to life

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6 steps to reduce churn for highvolume subscription companies

EnquireLabs aims to pull back the curtain on consumer behavior

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How to hire and structure a growth team

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What I learned the hard way from naming 30 startups

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Create target customer personas to develop successful growth strategies

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Brands that hyperpersonalize will win the next decade

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Even startups on tight budgets can maximize their marketing impact

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How to improve retention growth marketings golden metric

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Experts Weekly: Microsegmentation PMF experiments and personalized shopping

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How ecommerce brands can outlast this market downturn

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Tracksuit raises 5M to make brand tracking more accessible

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6 steps to reduce churn for high volume subscription companies

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What does the future look like for ecommerce aggregators

Customer experience startup Clootrack raises 4M helps brands see through their customers eyes

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No code tool maker Heyflow nabs 6M to fix your customer conversions

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Use creative automation software to amp up your brands lowerfunnel assets

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Upscribe raising 4M wants to drive subscriptionfirst DTC brand growth

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Develop a buyers guide to educate your startups sales team and customers

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5 questions startups should consider before making their first marketing hire

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From startups to Starbucks: The embedded API opportunity

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When should your B2C startup enter a new market

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The productled growth playbook

When to ditch that nightmare customer before they kill your startup

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Australian growth marketing agency Ammo helps startups calibrate their efforts

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How to acquire customer research that shapes your gotomarket strategy

Ometria raises 40M C round to automate CRM for retailers

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Tackling touchpoints on your customers path to purchase

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Romanian marketing expert Robert Katai explains how to get the most out of your content

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Andreessen Horowitz funds Vitallys 9M round for customer experience software

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Carve out a place for your brand with a positioning statement

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Customer feedback is a development opportunity

Ecommerce aggregator Merama gets its horn after just 12 months in business

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Will the 2020s be online advertisings holistic decade

Consumers and data are driving changes in the insurance sector: Where are we headed