Tag ~brand management

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feeds.feedburner permalink column enterprise startups brand management customer experience customer experience analytics customer experience management customer satisfaction cx ec column ec marketing tech marketing qualtrics sap sprinklr

4 proven approaches to CX strategy that make customers feel loved

Endgame grabs another cash infusion as productled growth momentum builds

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Use creative automation software to amp up your brands lowerfunnel assets

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No code tool maker Heyflow nabs 6M to fix your customer conversions

Leanplum acquired by Clevertap as retention marketing platforms consolidate

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From startups to Starbucks: The embedded API opportunity

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What I learned the hard way from naming 30 startups

Apolloio taps 32M to make the process of B2B sales more intelligent

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Will the 2020s be online advertisings holistic decade

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Carve out a place for your brand with a positioning statement

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Romanian marketing expert Robert Katai explains how to get the most out of your content

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How to hire and structure a growth team

EnquireLabs aims to pull back the curtain on consumer behavior

When to ditch that nightmare customer before they kill your startup

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Is your products AI annoying people

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American Airlines starts trialing Google Nest Hubs as translators in its lounges

2 exercises that will bring your brand persona to life

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6 steps to reduce churn for high volume subscription companies

Ometria raises 40M C round to automate CRM for retailers

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Helping banks refine sales pitches and customer service Minneapolisbased Total Expert raises 52 million

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To fully embrace productled growth build a strong product ops team

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Smart growth tactics can put accountbased marketing within reach for startups and SMBs

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

Consumers and data are driving changes in the insurance sector: Where are we headed

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How to acquire customer research that shapes your gotomarket strategy

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Heirlume raises 138M to remove the barriers of trademark registration for small businesses

During a downturn sales teams should think like product managers

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Tracksuit raises 5M to make brand tracking more accessible

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5 questions startups should consider before making their first marketing hire

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Create target customer personas to develop successful growth strategies

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How ecommerce brands can outlast this market downturn

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Customer feedback is a development opportunity

GetYourGuide widens its horizons will expand its Originals short tours into day trips and more

techcrunch permalink column media saas startups brand management churn customer acquisition customer relationship management customer retention customer success growth marketing growth strategies scaling

6 steps to reduce churn for highvolume subscription companies

Collect and leverage zeroparty data to personalize marketing and drive growth

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The productled growth playbook

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Brands that hyperpersonalize will win the next decade

Slowdown or not Chinas luxury goods still seeing highend growth

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Experts Weekly: Microsegmentation PMF experiments and personalized shopping

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Videos lead brand creative growth with 3x increase since 2017

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Verified Expert Brand Designer: Studio Rodrigo

Brand is more than meets the eye

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Andreessen Horowitz funds Vitallys 9M round for customer experience software

Whats driving the global surge in retail media spending

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Tackling touchpoints on your customers path to purchase

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What does the future look like for ecommerce aggregators

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Even startups on tight budgets can maximize their marketing impact

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One CMOs honest take on the modern chief marketing role

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How to improve retention growth marketings golden metric

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Upscribe raising 4M wants to drive subscriptionfirst DTC brand growth