Tag ~brand management

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Ecommerce aggregator Merama gets its horn after just 12 months in business

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Develop a buyers guide to educate your startups sales team and customers

Collect and leverage zeroparty data to personalize marketing and drive growth

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Videos lead brand creative growth with 3x increase since 2017

When to ditch that nightmare customer before they kill your startup

Led by exAmazonians Acquco raises 160M to buy and scale ecommerce businesses

2 exercises that will bring your brand persona to life

Endgame grabs another cash infusion as productled growth momentum builds

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Andreessen Horowitz funds Vitallys 9M round for customer experience software

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Upscribe raising 4M wants to drive subscriptionfirst DTC brand growth

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What I learned the hard way from naming 30 startups

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Carve out a place for your brand with a positioning statement

Consumers and data are driving changes in the insurance sector: Where are we headed

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Australian growth marketing agency Ammo helps startups calibrate their efforts

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Tracksuit raises 5M to make brand tracking more accessible

GetYourGuide widens its horizons will expand its Originals short tours into day trips and more

Brand is more than meets the eye

Leanplum acquired by Clevertap as retention marketing platforms consolidate

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From startups to Starbucks: The embedded API opportunity

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One CMOs honest take on the modern chief marketing role

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No code tool maker Heyflow nabs 6M to fix your customer conversions

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Will the 2020s be online advertisings holistic decade

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To fully embrace productled growth build a strong product ops team

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Helping banks refine sales pitches and customer service Minneapolisbased Total Expert raises 52 million

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How to hire and structure a growth team

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The productled growth playbook

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What does the future look like for ecommerce aggregators

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Experts Weekly: Microsegmentation PMF experiments and personalized shopping

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Create target customer personas to develop successful growth strategies

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Brands that hyperpersonalize will win the next decade

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6 steps to reduce churn for high volume subscription companies

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Smart growth tactics can put accountbased marketing within reach for startups and SMBs

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When should your B2C startup enter a new market

Whats driving the global surge in retail media spending

Slowdown or not Chinas luxury goods still seeing highend growth

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Tackling touchpoints on your customers path to purchase

Apolloio taps 32M to make the process of B2B sales more intelligent

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American Airlines starts trialing Google Nest Hubs as translators in its lounges

During a downturn sales teams should think like product managers

EnquireLabs aims to pull back the curtain on consumer behavior

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How to improve retention growth marketings golden metric

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Heirlume raises 138M to remove the barriers of trademark registration for small businesses

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How to acquire customer research that shapes your gotomarket strategy

Ometria raises 40M C round to automate CRM for retailers

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6 steps to reduce churn for highvolume subscription companies

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Romanian marketing expert Robert Katai explains how to get the most out of your content

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How ecommerce brands can outlast this market downturn

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Customer feedback is a development opportunity

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4 proven approaches to CX strategy that make customers feel loved

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there