Tag ~brand management

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techcrunch permalink column saas startups tc brand management customer experience customer success ec column ec future of work entrepreneurship marketing national park service product management product manager product marketing release management

To fully embrace productled growth build a strong product ops team

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Develop a buyers guide to educate your startups sales team and customers

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Is your products AI annoying people

Whats driving the global surge in retail media spending

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How to improve retention growth marketings golden metric

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How to acquire customer research that shapes your gotomarket strategy

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Andreessen Horowitz funds Vitallys 9M round for customer experience software

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Use creative automation software to amp up your brands lowerfunnel assets

Brand is more than meets the eye

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Carve out a place for your brand with a positioning statement

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The productled growth playbook

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Create target customer personas to develop successful growth strategies

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Helping banks refine sales pitches and customer service Minneapolisbased Total Expert raises 52 million

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From startups to Starbucks: The embedded API opportunity

Consumers and data are driving changes in the insurance sector: Where are we headed

Led by exAmazonians Acquco raises 160M to buy and scale ecommerce businesses

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Tackling touchpoints on your customers path to purchase

Apolloio taps 32M to make the process of B2B sales more intelligent

Collect and leverage zeroparty data to personalize marketing and drive growth

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6 steps to reduce churn for high volume subscription companies

During a downturn sales teams should think like product managers

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When should your B2C startup enter a new market

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Upscribe raising 4M wants to drive subscriptionfirst DTC brand growth

Endgame grabs another cash infusion as productled growth momentum builds

2 exercises that will bring your brand persona to life

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Experts Weekly: Microsegmentation PMF experiments and personalized shopping

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Heirlume raises 138M to remove the barriers of trademark registration for small businesses

EnquireLabs aims to pull back the curtain on consumer behavior

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How ecommerce brands can outlast this market downturn

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What does the future look like for ecommerce aggregators

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Australian growth marketing agency Ammo helps startups calibrate their efforts

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5 questions startups should consider before making their first marketing hire

Customer experience startup Clootrack raises 4M helps brands see through their customers eyes

Leanplum acquired by Clevertap as retention marketing platforms consolidate

When to ditch that nightmare customer before they kill your startup

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Tracksuit raises 5M to make brand tracking more accessible

Slowdown or not Chinas luxury goods still seeing highend growth

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Will the 2020s be online advertisings holistic decade

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Customer feedback is a development opportunity

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Even startups on tight budgets can maximize their marketing impact

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How to hire and structure a growth team

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Verified Expert Brand Designer: Studio Rodrigo

techcrunch permalink column media saas startups brand management churn customer acquisition customer relationship management customer retention customer success growth marketing growth strategies scaling

6 steps to reduce churn for highvolume subscription companies

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4 proven approaches to CX strategy that make customers feel loved

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Brands that hyperpersonalize will win the next decade

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No code tool maker Heyflow nabs 6M to fix your customer conversions

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American Airlines starts trialing Google Nest Hubs as translators in its lounges

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

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Romanian marketing expert Robert Katai explains how to get the most out of your content

techcrunch permalink column growth marketing startups tc account based marketing brand management crm ecommerce ec column ec growth marketing ec how to hubspot ideal customer profile linkedin marketing

Smart growth tactics can put accountbased marketing within reach for startups and SMBs